Performance Marketing Specialist NXGEN Technology AG The Performance Marketing Specialist will be responsible

Performance Marketing Specialist NXGEN Technology AG The Performance Marketing Specialist will be responsible for taking full ownership of paid advertising, lead generation execution, and marketing operations. This is a hands-on, execution-focused role responsible for the systems and campaigns that drive pipeline, working across ad platforms, CRM, and tracking infrastructure to ensure performance marketing is data-driven, well-instrumented, and continuously optimized. The role will focus on paid advertising, campaign optimization, lead-generation execution, CRM and marketing operations, tracking and attribution, and performance reporting. The Performance Marketing Specialist will work closely with the brand/content and sales/BDR teams to ensure campaigns are effectively executed, continuously optimized, and aligned with lead quality and business objectives. Responsibilities: 1- Paid Advertising Build, launch, and manage paid campaigns across LinkedIn Ads, Google Ads (Search, Display, Performance Max), and other relevant B2B channels Structure campaigns, ad groups, and audiences for efficient budget allocation and scalability Write and test ad copy, creative variations, and landing page pairings in collaboration with the brand/content team 2- Paid Campaign Optimization Manage bidding strategies (manual, automated/Smart Bidding) and budget pacing across active campaigns Run A/B and multivariate tests on creative, audience segments, and bidding approaches Monitor and optimize key metrics: conversion rate, ROAS, and quality score Identify underperforming segments and reallocate spend based on performance data 3- Lead-Generation Execution Own lead-gen campaign execution end-to-end from targeting and offer setup through to lead capture and handoff Build and manage lead capture forms, landing pages, and gated content workflows Coordinate with sales/BDR teams to ensure lead quality feedback loops inform campaign adjustments 4- CRM & Marketing Operations Ensure clean integration between ad platforms, CRM, and analytics tools (UTM governance, conversion tracking setup) 5- Tracking & Attribution Implement and maintain conversion tracking (pixel/tag setup, event tracking, Google Tag Manager) Build and maintain performance dashboards for campaign-level and channel-level reporting Support multi-touch attribution analysis to inform budget allocation decisions across channels Qualifications: 4–6 years of hands-on experience managing paid campaigns on LinkedIn Ads and Google Ads (Search, Display, PMax) in a B2B context Proficiency with CRM platforms (e.g., Zoho CRM) and marketing automation tools Working knowledge of Google Tag Manager, Google Analytics (GA4), and conversion tracking/pixel implementation Understanding of lead lifecycle management and lead scoring frameworks Comfortable working independently, managing multiple live campaigns, and prioritizing based on data Detail-oriented with strong campaign hygiene, naming conventions, UTM structure, and budget tracking Working knowledge of SEO and AEO (answer engine optimization) fundamentals, and how paid and organic/search visibility interact Nice to Have : Experience with multi-touch attribution models or attribution tools Familiarity with ABM (account-based marketing) tactics on LinkedIn If you are interested, please send your CV to: [email protected]