Marketing professional Social Media Specialist: *Marketing Manager – Food & Beverage / Hospitality* Candidate

Marketing professional Social Media Specialist: *Marketing Manager – Food & Beverage / Hospitality* Candidate Requirements: *Education*     * Bachelor’s degree in Marketing, Business Administration, or a closely related field.     * A specialization or strong academic background in Marketing is preferred. *Professional Experience*     * Minimum 6 years of professional marketing experience.     * Minimum 3–4 years of direct experience within the Food & Beverage / FMCG / Food Products industry.     * Experience in Hospitality, Restaurants, Cafés, Coffee, Tea, Food Products, or related consumer brands is highly preferred.     * Candidates with 7–10+ years of relevant experience will be considered an advantage. *Marketing Expertise*     The role requires a well-rounded marketing professional, not simply a Social Media Specialist.     The candidate should have practical experience in:     * Developing and executing overall marketing strategies.     * Brand positioning and brand development.     * Market research and consumer insights.     * Competitor analysis.     * Product positioning and go-to-market strategies.     * Marketing campaigns and promotional planning.     * Customer segmentation and understanding consumer behaviour.     * Pricing and promotional strategy in coordination with the relevant teams.     * Marketing performance analysis, KPIs, ROI and reporting.     * Developing annual and quarterly marketing plans and budgets.     * Coordinating marketing activities across multiple channels. *Food & Beverage Knowledge*     * Strong understanding of the Food & Beverage market and consumer behaviour.     * Familiarity with food products, beverages, coffee, tea, FMCG, hospitality or related categories.     * Ability to understand the commercial side of products, including product positioning, packaging, pricing, distribution and customer needs.     * Experience working with food or beverage brands from a marketing and commercial perspective is strongly preferred. *Digital & Social Media*     * Good understanding of digital marketing and social media is required.     * However, social media management should not be the core definition of the role.     * The candidate should understand how digital and social channels fit within the overall marketing strategy, rather than focusing primarily on posting and content creation. *Personality & Working Style*     * Energetic, proactive and highly motivated.     * Strong communication and interpersonal skills.     * Commercially minded and results-oriented.     * Creative but also analytical and data-driven.     * Able to take ownership and work independently.     * Strong leadership and team-collaboration skills.     * Comfortable working in a fast-paced Food & Beverage environment.     * Non-smoker. *Preferred Background*     Candidates coming from companies or brands within:     * Food & Beverage     * FMCG     * Coffee & Tea     * Hospitality     * Restaurants & Cafés     * Food manufacturing or distribution     * Consumer packaged goods *Key Requirement*: We are looking for a Marketing professional with strong strategic and commercial marketing capabilities and substantial Food & Beverage experience. The position is not intended for a candidate whose experience is primarily limited to social media management, content creation or digital marketing execution. *How to Apply*: Please send your CV with the job title Marketing Manager – Food & Beverage / Hospitality to the email [email protected] or WhatsApp to 0792856604.